Terms of Service

1. The service

BulkMsg is a Shopify application operated by PantherCodx that sends WhatsApp and SMS messages on behalf of your store — automated messages triggered by store events, scheduled broadcasts, and the template management and reporting around them.

Messages are delivered through Meta’s WhatsApp Business Platform and through SMS carriers. BulkMsg is an independent product and is not endorsed by, affiliated with or operated by Meta Platforms or Shopify.

2. Eligibility and accounts

You need an active Shopify store and, for WhatsApp features, a WhatsApp Business Account connected through the in-app signup flow. That account and the phone number on it remain yours — you can disconnect them or move to another provider at any time.

You are responsible for everything done under your account and for keeping access to it secure.

3. Your obligations

This is the section that matters most, because messaging law puts the obligation on the sender. You agree that:

• You have consent. You will message only people who have given you valid opt-in under the law that applies to them — GDPR and ePrivacy, TCPA, CASL, India’s TRAI regulations, or their local equivalent. You can evidence that consent if asked.
• You honour opt-outs. Stop requests are actioned promptly and you do not message that person again.
• You follow platform policy. Your use complies with the WhatsApp Business Messaging Policy and Meta’s Commerce Policy, including the rules on prohibited goods and on message template content.
• Your content is lawful. You will not send anything deceptive, harassing, defamatory, infringing, or promoting goods you are not permitted to sell.
• Your data is lawfully held. You have the right to give us the customer data you upload or that reaches us through your store, and to instruct us to process it.

You are the data controller for your customers’ data. We act on your instructions — see the Privacy Policy.

4. What you may not do

• Send unsolicited bulk messages, or buy or scrape phone number lists
• Resell, sublicense or white-label BulkMsg without our written agreement
• Reverse engineer the service, or probe it for vulnerabilities without permission
• Interfere with the service, or attempt to exceed rate limits by circumvention
• Use the service to send one-time passcodes or messages for a business other than yours

We may suspend or terminate an account that breaches this section, without refund, and where the breach is serious we may do so without notice. Meta may independently restrict or ban a WhatsApp Business Account for policy violations, and we have no control over that decision.

5. Fees and billing

• Subscription. Plans are billed monthly through Shopify’s billing API, in advance, and renew automatically until cancelled.
• Message charges. Meta and your SMS carrier charge per message. Those charges are passed through at cost, with no markup, and are billed separately from the subscription. Rates change at the providers’ discretion.
• Failed messages are not billed by us.
• Changing plans. Upgrades and downgrades are prorated through Shopify’s billing API.
• Cancellation. Uninstalling stops all sending immediately and cancels the subscription. Fees already paid for the current period are not refunded except where law requires it.
• Price changes take effect at your next renewal, with at least 30 days’ notice.

You are responsible for any taxes on your use of the service other than taxes on our income.

6. Availability and third-party dependencies

We aim to keep BulkMsg available continuously but do not promise uninterrupted service. Delivery depends on Meta, on SMS carriers and on Shopify, and an outage, policy change, rate limit, template rejection or account restriction at any of them can prevent messages going out. We are not liable for failures caused by those platforms, though we will tell you what happened and surface the provider’s own error rather than hiding it.

We may modify or discontinue features. Where a change materially reduces functionality you rely on, we will give reasonable notice.

7. Intellectual property

We own BulkMsg — the software, design and documentation. You get a non-exclusive, non-transferable right to use it while your subscription is active. You own your content, your customer data and your message templates, and you grant us only the licence needed to operate the service for you.

8. Disclaimer

The service is provided “as is” and “as available”. To the extent the law allows, we disclaim all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will meet your requirements, that messages will be delivered, or that any particular commercial result will follow from using it.

9. Limitation of liability

To the extent the law allows, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data. Our total aggregate liability arising out of these terms is limited to the subscription fees you paid us in the twelve months before the claim arose.

Nothing here excludes liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, or for fraud.

10. Indemnity

You will indemnify us against claims, damages and reasonable legal costs arising from your content, from messages sent through your account, from your breach of these terms, or from a claim that you messaged someone without valid consent.

11. Term and termination

These terms apply from installation until the app is uninstalled or the account is terminated. On termination your right to use the service ends, sending stops, and your data is handled as described in the Privacy Policy and Data deletion. Sections 7 to 10 survive termination.

12. Changes to these terms

We may update these terms and will revise the date at the top. Material changes will be notified by email or in the app at least 30 days before they take effect. Continuing to use BulkMsg after that means you accept the revised terms.

13. Governing law

These terms are governed by the laws of India, and the courts of India have exclusive jurisdiction over disputes arising from them, without prejudice to any mandatory consumer protection right you have where you live.

14. Contact