Abandoned checkouts
Bring shoppers back to their cart
A WhatsApp reminder with a link straight back to their checkout, sent after a delay you choose. If they finish the order first, it isn’t sent.
WhatsApp + SMS for Shopify
The channel shoppers open, turned into more orders.
Shoppers read their WhatsApp messages. BulkMsg uses that to recover abandoned checkouts, confirm Cash on Delivery orders before you ship, and bring back demand for sold-out products. It runs automatically from your Shopify store, with SMS as the backup.
- Free plan: 250 messages a month
- No credit card for Free
- Cancel any time through Shopify
Where your orders leak
Three places stores lose orders, and how BulkMsg closes them.
Each one is a ready-made automation. Turn it on once and it runs on every order after that.
Cash on DeliveryGrowth+
Confirm before you ship
COD buyers tap Confirm or Cancel in the chat. BulkMsg tags the order in Shopify, so you pack only the orders that were confirmed.
Sold-out productsStarter+
Turn “out of stock” into a waiting list
Shoppers sign up on the product page. The moment inventory is back, each of them gets a message with the product.
How it works
Live in three steps. No developer needed.
Install from Shopify
Approve the permissions and BulkMsg opens inside your Shopify admin. No code to add to your theme.
Connect WhatsApp with Meta
Meta’s signup runs in a pop-up. Choose or create your WhatsApp Business account and verify your number. The account stays yours.
Turn on ready-made automations
Each automation comes with a pre-written template. Review it, submit it to Meta for approval, and switch it on.
Everything included
12 automations, plus broadcasts and SMS.
Every automation comes with a starter template. Free runs up to 3 at once. A tag shows which features need a paid plan.
- Order confirmationThank the customer and confirm what they ordered.
- Order shippedTell the customer their order is on its way, with tracking.
- Delivery updatesOut for delivery, delivered, or a delivery problem.
- Payment receivedConfirm payment — useful for pay-later and COD orders.
- Order cancelledLet the customer know their order was cancelled.
- Order receivedA short “we've got your order” note, separate from the confirmation.
- Abandoned checkoutRemind shoppers who left checkout, with a link back to their cart.
- Draft order invoiceSend the invoice link for a draft order you created.
- Back in stockStarter+Message shoppers who asked to be told when a sold-out item returns.
- COD confirmationGrowth+Ask COD buyers to confirm or cancel before you ship.
- New order alert (to you)Sends you — not the customer — a message for every new order.
- Auto replyAn instant reply when a customer writes in, at most once every 12 hours.
- BroadcastsStarter+Send to a CSV list, or a Shopify segment on Growth+, now or scheduled. Only customers with marketing consent get them.
- SMS fallbackGrowth+If WhatsApp can’t deliver, the message goes by SMS, within a monthly spending cap you set.
- Opt-outs on every channelCustomers reply STOP to stop marketing on WhatsApp and SMS, and START to opt back in.
Pricing
Start free. Upgrade when it pays for itself.
Every store starts on Free with 250 messages a month. You can change plans inside the app at any time.
Free
$0forever
250 messages a monthSending pauses at the limit, no overage
- Up to 3 automations on at once
- 30-day message history
Starter
$29/ month
10,000 messages a monthThen $0.006 per extra message
- 11 of 12 automations
- Broadcasts from a CSV
- Back in stock alerts
- 30-day message history
- CSV export of message history
Growth
$59/ month
30,000 messages a monthThen $0.004 per extra message
- All 12 automations
- Broadcasts to Shopify segments or CSV
- Back in stock alerts
- COD confirmation
- SMS fallback with spending cap
- 12-month message history
- CSV export of message history
Pro
$129/ month
100,000 messages a monthThen $0.002 per extra message
- All 12 automations
- Broadcasts to Shopify segments or CSV
- Back in stock alerts
- COD confirmation
- SMS fallback with spending cap
- 24-month message history
- CSV export of message history
Scale
$299/ month
400,000 messages a monthThen $0.001 per extra message
- All 12 automations
- Broadcasts to Shopify segments or CSV
- Back in stock alerts
- COD confirmation
- SMS fallback with spending cap
- Unlimited message history
- CSV export of message history
Prices in USD, excluding tax. Meta bills you directly for WhatsApp conversations at their own rates, never marked up. SMS is billed by BulkMsg as usage against your cap.
FAQ
Questions merchants ask first.
Do I need a WhatsApp Business account?
You need a Facebook login and a phone number you can verify by text or call. If you don’t have a WhatsApp Business account yet, Meta’s signup inside BulkMsg creates one. If the number is already active in the WhatsApp or WhatsApp Business app, Meta may ask you to move it first. The signup flow explains how.
What does Meta charge for WhatsApp?
Meta sets its own WhatsApp rates by country and message type (marketing, utility or authentication) and bills you directly. BulkMsg adds no markup, and these charges don’t appear on your Shopify invoice. You can see current rates in Meta Business Suite.
What happens after the free 250 messages?
On Free, sending pauses until next month’s allowance, so there’s never a surprise bill. Paid plans include more messages and keep sending after the allowance at a per-message rate: $0.006 on Starter, $0.004 on Growth, $0.002 on Pro, $0.001 on Scale.
Is SMS included?
SMS fallback is included on Growth and above. SMS is charged per message on top of your plan and billed by BulkMsg as usage. You set a monthly cap. When it’s reached, SMS stops and WhatsApp keeps sending.
Can customers opt out?
Yes. When a customer replies STOP or UNSUBSCRIBE, that number stops getting marketing on WhatsApp and SMS. Replying START opts them back in. Broadcasts and marketing automations skip opted-out numbers. Order and shipping updates still go out.
Does it work outside the US?
WhatsApp works in the countries Meta’s WhatsApp Cloud API supports, which covers most markets. SMS is sent through Twilio. For US numbers, you complete A2P 10DLC registration inside the app. India’s DLT registration for SMS isn’t supported yet, so in India use WhatsApp, which doesn’t need DLT.
Do my messages need Meta’s approval?
Yes. Meta reviews each template before you can use it. BulkMsg gives every automation a pre-written starter template, and you can see each template’s approval status in the app. Templates can include an image header, buttons and details like the customer’s first name or order number.
Can I change plans or cancel?
Yes, any time, from Billing inside the app. Plans are billed through Shopify, and if you move to Free, Shopify credits the unused days.
Something else? Email info@panthercodx.com.
Your next abandoned checkout is already on its way.
Install BulkMsg free and let the reminder go out on its own.
- Free plan: 250 messages a month
- No credit card for Free
- Cancel any time through Shopify